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What we do
TAILOR MADE SOLUTIONS for organizations via food  innovation tracks

At Generation Food Business, innovation is not just another buzzword.  We want to help established companies, governments and large organizations that want to focus on sustainable and healthy food.

 

We believe that together we arrive at new ideas, solutions and insights for a foodture-proof environment in the future through internal and external innovation processes and change processes.

And we would like to support this!

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We help you, you help pre-startups.  By working with us you also make it possible for small food start-ups to receive valuable advice from our experts. And this in turn gives you access to interesting know-how. A real win-win!

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SERVICES

Create your organization

foodture proof

From business as usual to sustainable catering

Companies, governments and organizations that want to work participatively with employees and the population on sustainable and healthy local food  

Catering companies that want to make their business more sustainable through no  food-waste innovation, short chain and healthier menus

Organize your short supply chain

For cities and municipalities that   

want to facilitate access to local, sustainable, short-chain products in the context of a food strategy.  

 

Companies/employers can also do their bit by setting up a short-chain delivery without extra effort for their employees.    

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Our products
Foodture
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TARGET

 

Companies, governments, organizations that want to participate with employees on sustainable,  healthy food and a  role in the local economy.

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OFFER

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We take care of the process and guidance: together with all stakeholders, both internally and  external  the organization, we check which steps can be taken and what we need to do this.

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We guide the process and work towards different  possible outcomes:

  • Healthy food for employees (health personnel).

  • Strengthening of the local economy (local and social connection).

  • USP to the outside world (marketing).

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HOW WE WORK

 

Step 1: introduction and discussion of the innovation trajectory.

 

Step 2: implementation of the innovation trajectory.
 

1st meeting with (group) employees and other stakeholders: we provide inspiration, explain the process and start brainstorming about what we can do.
 

2nd meeting with (group) employees and other stakeholders: three priorities are chosen to focus on, objectives are set and the plan of action is drawn up.


Step 3: Discussion with tractors, next steps are discussed.

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2.A Durable  Catering business

1. make your organization future-proof

Horeca

OUR ADDED VALUE

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Help with tenders

General  advice and implementation

Workshops & guest lessons

Guidance trajectory from A to Z

Inspiration and trend evenings​

Test phase / pop-ups

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DURATION TIME

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Different per case, from one meeting to trajectories of 3 to 6 months.​

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OUR ADDED VALUE

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Expertise

Ad hoc and strategic  advice

Workshops & guest lessons

Complete guidance process

Process Facilitation

Network

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DURATION TIME

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Usually such a process takes 3 to 6 months.

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TARGET

 

Catering companies that want to make their business more sustainable through no  food-waste innovation, short chain and healthier menus​ .

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OFFER

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Tailored to the catering company, we look at which different areas  make the offer and the general operation of the company more sustainable. And this with a strong focus on economic added value. We do this by e.g.:

  • Organizing and documenting (internal) hackathons, dinner hacks and/or workshops

  • Setting up participatory brainstorming sessions with internal and external stakeholders.

  • Establish partnerships with urban agriculture and local initiatives.

  • Process guidance and writing of  recommendations.

  • We always work towards different possible outcomes, such as:

    • No waste menus for chains and restaurants,

    • Virtual sustainable restaurants or pop-ups,

    • Foreign food concepts fully adapted to the Belgian market

    • New circular and sustainable food concepts/chain

    • Healthy  and sustainable  fast food

    • Flemish / Belgian classics in a healthy jacket

    • …

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HOW WE WORK

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Step 1: General introduction + analysis of the problem statement  through interviews.


Step 2: Proposal innovation trajectory + discuss action plan


Step 3: Implementation via funnel principle:  

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A.  Inspiration moment and discuss objective  with all involved + limited number of employees and external parties. Start of hackathon or brainstorming sessions. Max 30p.
 

B. Elaboration of 3 possible routes/concepts in depth by those involved into fully-fledged solutions. Max 10p.

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C. Proposal internally to employees = creating support. Final  implement the chosen track/concept or start a test phase.

 

Step 4: Discussion with those involved and extend the process if necessary. Ability to implement solution on a large scale.

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REQUEST A QUOTE

3.SHORT CHAIN DELIVERY

TARGET

 

Supporting cities, municipalities and organizations  That  want to facilitate access to local, sustainable, short-chain products in the context of a food strategy.

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OFFER

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We provide concrete, practical and logistical solutions  support, and  work together with the cities, municipalities and organizations on a clear  analysis and study. We also help with the actual implementation, for example:

  • set up a network of local producers

  • launch popup as experiment

  • introducing or motivating urban agriculture

  • involving citizens in co-creation with the food sector

  • ...

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HOW WE WORK

 

Step 1: acquaintance and elaboration of innovation trajectory around possible short supply chain.


Step 2: implementation of the solutions through concrete support and guidance.


Step 3: Discussion with tractors, next steps are discussed.

OUR ADDED VALUE

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Ad hoc advice

Expertise

Workshops & guest lessons

Complete guidance advice

Network

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DURATION TIME

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The duration may differ depending on the route.

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REQUEST A QUOTE
Korte keten
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